"Chocolate" the one issue that everyone consumes proper from a infant to the one hundred-12 months antique man is the maximum derated product and is predicted to market by means of itself. Who genuinely takes it critically? Cadbury India, they have got used fb advertising and marketing as a part of its advertising method to promote "Dairy Milk" a emblem which is making an attempt to take the indispensable desserts role submit-dinner with the tagline - "Khaney ke baad such (kuch) meetha hojayey". Cadbury India tale coming into the Indian market in 1948, Cadbury is a 9aaf3f374c58e8c9dcdd1ebf10256fa5 and plenty-loved emblem, owned with the aid of Mondelez worldwide. Cadbury remains at the top of the Indian chocolate market due to its excellent products and the memorable methods it communicates with purchasers. Cadbury commercial enterprise aim The confectionery emblem wanted to measure the effect fb might have on its 2-month "badhti dosti ke naam" multichannel campaign, which shows people building friendships by using sharing Cadbury Dairy Milk. Cadbury strategy Cadbury used facebook advertising and marketing to build on pinnacle of the 30 sec tv advert that they've created the use of this sweet saas-bahu (mom-in-law daughter-in-law) duo to use their logo "Dairy Milk" as a tool to build friendship and rapport. most folks who've been married absolutely apprehend the splendor and the enigma that the relationship between this duo brings to our lives so this exciting concept of sharing something sweet to explore a bridge connected with the target market on an emotional stage. to place itself as a way for people in India to develop their friendships, Cadbury ran a 2-month cross-platform campaign, which includes virtual and traditional channels. The emblem created a 30-second tv business providing a mother and daughter-in-regulation dancing in the road at the same time as sharing a bar of chocolate, and ran it as a video advert on facebook. effects: the use of reach and Frequency as parameters on fb Cadbury India endorsed its audiences to unfold the campaign, percentage the campaign with their friends. they may acquire: • five.eight% boom in top-of-mind cognizance • 5.1% increase in brand attention absolutely attributed to facebook • 5.7% incremental attain over television • 8.1% incremental reach over light television visitors • 2.8% growth in spontaneous focus • 10X impact on facebook marketing spend Cadbury Worms crisis 2003 ( Case have a look at) In 2003 there has been a crisis at Cadbury that "Worms" were determined in Cadbury Dairy Milk which hit the spotlights vigorously as kids have been the principle customers of Dairy Milk. There had been numerous arguments among the Cadbury management & the retailers regarding who was accountable for this incident. while Cadbury management argued that there has been no longer a threat that the infestation might have been possible at the manufacturing give up however best at some point of awful garage situations at retailers, stores argued that worms couldn't have dug into the chocolate bars at garage and must had been part of the manufacturing system handiest. Cadbury Dairy Milk with bug in it This disaster, since it happened at some stage in the pageant season slashed away 30% of sales from Cadbury's books as opposed to add 15% income at some point of the competition which become the norm for the enterprise. To ensure that clients consider turned into won again, Cadbury did 2 matters concurrently: 1. To release a brand new packaging "purity sealed" & invested as much as Rs.15 crore in an imported packaging equipment in order that vacuum changed into maintained in the packaging to ensure such incidents don't arise in January 2004 2. Roped in "Amitabh Bacchan" as a brand ambassador to speak the exchange in packaging to the clients & promise them that it become safe to consume Cadbury once more. using this 2-pronged approach Cadbury become capable of: 1. persuade Media & public that the manufacturing process turned into surely secure and the infestation was best triggered because of storage conditions & with the aid of introducing the brand new packaging this will be averted in the future. 2. carry believe returned to the clients by means of introducing a authentic logo ambassador who is respected all over India. 3. advantage back income that it misplaced since the disaster started.
The most slimming tortillas in the world
By
//
No comments:
It's no secret that I'm an avid food gardener. In the last two years, I've moved from exclusively growing vegetables to growing large quantities of staple calorie crops, such as potatoes, flour corn, and long-storing winter squash.
Why do I put so much effort into growing my own food, when I could buy it easily and cheaply at the grocery store? There are a few reasons. First and foremost, I enjoy it. Second, it allows me to grow the healthiest and best-tasting ingredients possible (although I think you can compose a very healthy diet from grocery store foods). Third, it saves a bit of money. And fourth, it gives me a window into the world of my ancestors.
The fourth point is an important one for me, and it's why I can justify making tortillas the hard way. What's the hard way, you ask? Well, first you plant corn. Then you water and weed it for several months. Then you harvest the corn, shuck it and dry it on the cob.
Read more »
Why do I put so much effort into growing my own food, when I could buy it easily and cheaply at the grocery store? There are a few reasons. First and foremost, I enjoy it. Second, it allows me to grow the healthiest and best-tasting ingredients possible (although I think you can compose a very healthy diet from grocery store foods). Third, it saves a bit of money. And fourth, it gives me a window into the world of my ancestors.
The fourth point is an important one for me, and it's why I can justify making tortillas the hard way. What's the hard way, you ask? Well, first you plant corn. Then you water and weed it for several months. Then you harvest the corn, shuck it and dry it on the cob.
 |
| Painted Mountain corn from my garden. |
The Hungry Brain: Book Update
By
//
No comments:
In January of this year, I handed in a complete manuscript draft of my first book, The Hungry Brain, to my editor at Flatiron Books. This book represents more than two full-time years of my life, and I can't wait for it to hit shelves. It's markedly different from any other book in its category, and believe it has the potential to substantially change the public conversation on eating behavior and obesity.
In the process of writing The Hungry Brain, I read countless papers and interviewed 36 leading researchers in the fields of neuroscience, obesity research, and anthropology. I had my brain scanned in an fMRI machine while looking at junk food. I commissioned and compiled 47 illustrations, schematics, and graphs, mostly by a skilled medical illustrator named Shizuka Aoki. Yet the book will be accessible to anyone who loves science.
This book is not about me or my world views. It's not a conspiracy story about how everything we've been told is actually wrong, nor is it a critique of existing ideas about eating behavior and obesity-- although I do correct some misconceptions along the way. It's about the incredible and rapidly evolving world of research that has so much to teach us about ourselves, but rarely trickles down into the public sphere in a useful form.
In interviews this year, I said I thought the book would be out around September 2016. That was based on a rough estimate my agent gave me last year. Sadly, it won't be out until first quarter 2017-- the gears turn slowly in the publishing industry. But the good news is that Flatiron Books is using this time to do a great job of copyediting, interior design, cover design, and marketing, to make sure this book is as good as it can be, and gets into as many hands as possible. I'll provide a better date estimate when I have one.
In the meantime, enjoy this short description of the book:
From an obesity and neuroscience researcher with a knack for storytelling, The Hungry Brain uses cutting-edge science to answer the questions: why do we overeat, and what can we do about it?
No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer.
To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.
In the process of writing The Hungry Brain, I read countless papers and interviewed 36 leading researchers in the fields of neuroscience, obesity research, and anthropology. I had my brain scanned in an fMRI machine while looking at junk food. I commissioned and compiled 47 illustrations, schematics, and graphs, mostly by a skilled medical illustrator named Shizuka Aoki. Yet the book will be accessible to anyone who loves science.
This book is not about me or my world views. It's not a conspiracy story about how everything we've been told is actually wrong, nor is it a critique of existing ideas about eating behavior and obesity-- although I do correct some misconceptions along the way. It's about the incredible and rapidly evolving world of research that has so much to teach us about ourselves, but rarely trickles down into the public sphere in a useful form.
In interviews this year, I said I thought the book would be out around September 2016. That was based on a rough estimate my agent gave me last year. Sadly, it won't be out until first quarter 2017-- the gears turn slowly in the publishing industry. But the good news is that Flatiron Books is using this time to do a great job of copyediting, interior design, cover design, and marketing, to make sure this book is as good as it can be, and gets into as many hands as possible. I'll provide a better date estimate when I have one.
In the meantime, enjoy this short description of the book:
From an obesity and neuroscience researcher with a knack for storytelling, The Hungry Brain uses cutting-edge science to answer the questions: why do we overeat, and what can we do about it?
No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer.
To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.
NuSI-funded Study Serves Up Disappointment for the Carbohydrate-insulin Hypothesis of Obesity
By
//
No comments:
A new metabolic ward study tests the idea that lowering insulin via severe carbohydrate restriction increases metabolic rate and accelerates fat loss, independently of calorie intake. Although carbohydrate restriction did modestly increase metabolic rate, it actually slowed fat loss. One of the details that sets this study apart from previous studies is that it was funded by the Nutrition Science Initiative, an organization that was founded specifically to test the insulin hypothesis of obesity and related concepts.
Read more »
Read more »
Two huge new studies further undermine the "obesity paradox"
By
//
No comments:
The "obesity paradox" is the observation that people with higher fat mass sometimes have better health outcomes than lean people, including a lower overall risk of death. Evidence has been steadily mounting that this finding may be a misleading artifact of the methods used to observe it. Two massive new studies add to this evidence.
Read more »
Read more »
A Serious Challenge to the 2012 Low-carbohydrate "Metabolic Advantage" Study
By
//
No comments:
Warning: this post will be a bit more wonkish than usual, because I need to get detailed to make my points. To read a summary, skip to the end.
In 2012, David Ludwig's group published an interesting RCT that suggested a substantial "metabolic advantage" resulting from a high-protein, very-low-carbohydrate diet (VLC) (1). In other words, this diet led to a higher energy expenditure relative to a normal-protein, low-fat diet (LF) over a one month period (a low-glycemic-load, normal-protein diet was in the middle and not significantly different from the other two). Resting energy expenditure (REE) was slightly but significantly higher on the VLC diet, and total energy expenditure (TEE) was elevated by a whopping 300+ kcal/day! I covered the study at the time, describing it as "fascinating" and "groundbreaking", and calling for the study to be replicated so we can be more confident in its unexpected result (2).
This finding has been used by Ludwig, Gary Taubes, and others to support the carbohydrate-insulin hypothesis of obesity, although there is no evidence that the effect was mediated by insulin, and also no evidence that it was mediated by reduced carbohydrate rather than increased protein (3).
Since I published that post, my confidence in the finding-- and particularly the common interpretation of it that reducing carbohydrate intake to a very low level increases REE and TEE-- has gradually been eroding. This is partially because other studies have generally reported that the carbohydrate:fat ratio of the diet has little or no effect on REE, TEE, or fat storage (4, 5, 6, 7, 8, 9, 10).
Read more »
In 2012, David Ludwig's group published an interesting RCT that suggested a substantial "metabolic advantage" resulting from a high-protein, very-low-carbohydrate diet (VLC) (1). In other words, this diet led to a higher energy expenditure relative to a normal-protein, low-fat diet (LF) over a one month period (a low-glycemic-load, normal-protein diet was in the middle and not significantly different from the other two). Resting energy expenditure (REE) was slightly but significantly higher on the VLC diet, and total energy expenditure (TEE) was elevated by a whopping 300+ kcal/day! I covered the study at the time, describing it as "fascinating" and "groundbreaking", and calling for the study to be replicated so we can be more confident in its unexpected result (2).
This finding has been used by Ludwig, Gary Taubes, and others to support the carbohydrate-insulin hypothesis of obesity, although there is no evidence that the effect was mediated by insulin, and also no evidence that it was mediated by reduced carbohydrate rather than increased protein (3).
Since I published that post, my confidence in the finding-- and particularly the common interpretation of it that reducing carbohydrate intake to a very low level increases REE and TEE-- has gradually been eroding. This is partially because other studies have generally reported that the carbohydrate:fat ratio of the diet has little or no effect on REE, TEE, or fat storage (4, 5, 6, 7, 8, 9, 10).
Read more »
Why some dogs (and humans) are born hungry
By
//
No comments:
The brain is the central regulator of appetite and body fatness, and genetic variation that affects body fatness tends to act in the brain. One important site of variation is the POMC gene, which codes for a signaling molecule that suppresses food intake. A new study shows that Labrador retrievers often carry an inactive version of the POMC gene, causing them to be highly food motivated, obesity-prone-- and perhaps more easily trainable.
Read more »
Read more »
My Recent Paper on Linoleic Acid in Adipose Tissue
By
//
No comments:
Linoleic acid (LA) is the predominant polyunsaturated fat in the human diet, and it's most concentrated in seed oils such as corn oil. LA accumulates in fat tissue, and as with many of the nutrients we eat, it is biologically active. In a new paper, we systematically review the studies that have measured the LA concentration of fat tissue in US adults over time. We show that the LA concentration of fat tissue has increased by approximately 136 percent over the last half century.
In 2011, I posted a graph on my blog in which I summarized some of the studies that have measured the LA content of fat tissue in US adults over time (1). It showed a remarkably consistent upward trend. Last year, a University of Kansas nutrition researcher named Susan Carlson contacted me and asked if I had published my findings in a scientific journal, because she wanted to cite the trend in one of her papers. I said I hadn't published them, but that I would love to do so together.
Read more »
 |
| Susan Carlson, PhD |
Read more »
Invincible Coffee: The Next Evolution of Joe
By
//
No comments:
Warning -- Satire -- old April Fools post!
You've heard of Bulletproof Coffee, that mixture of coffee and butter that keeps you lean and supercharges your mental focus.
The problem with Bulletproof Coffee is that the butter forms a greasy oil slick on top of your coffee. Yuck! Is there any way to rescue Bulletproof Coffee?
Enter Invincible Coffee, the next evolution of Joe.
Read more »
You've heard of Bulletproof Coffee, that mixture of coffee and butter that keeps you lean and supercharges your mental focus.
The problem with Bulletproof Coffee is that the butter forms a greasy oil slick on top of your coffee. Yuck! Is there any way to rescue Bulletproof Coffee?
Enter Invincible Coffee, the next evolution of Joe.
Read more »
Can Salt Increase Calorie Intake?
By
//
No comments:
The debate rages on over whether dietary salt (NaCl) increases the risk of cardiovascular events, with no clear answer in sight. Yet few people are paying attention to another, more insidious effect of salt: it may increase our calorie intake, and eventually, the size of our waistlines.
Introduction
Humans are born with specific hard-wired food motivations, which guide us to food properties that kept our ancestors alive and fertile in times past. We have an instinctive attraction to sweetness because, in the world of our ancestors, it indicated ripe fruit or honey-- both important sources of calories and other nutrients. Most of the other food properties we're instinctively drawn to, such as starch, fat, and glutamate, signify high-calorie foods.
Yet one of our hard-wired food motivations stands out from the rest: our attraction to salt. Since salt is calorie-free, salt appetite is one of the few instinctive food drives that doesn't relate directly to acquiring calories. Interestingly, salt is the only essential micronutrient (vitamin/mineral) we can taste at the concentrations normally found in food. Not only our brains, but also our tongues, are hard-wired to seek salt above all other micronutrients.
Read more »
Introduction
Humans are born with specific hard-wired food motivations, which guide us to food properties that kept our ancestors alive and fertile in times past. We have an instinctive attraction to sweetness because, in the world of our ancestors, it indicated ripe fruit or honey-- both important sources of calories and other nutrients. Most of the other food properties we're instinctively drawn to, such as starch, fat, and glutamate, signify high-calorie foods.
Yet one of our hard-wired food motivations stands out from the rest: our attraction to salt. Since salt is calorie-free, salt appetite is one of the few instinctive food drives that doesn't relate directly to acquiring calories. Interestingly, salt is the only essential micronutrient (vitamin/mineral) we can taste at the concentrations normally found in food. Not only our brains, but also our tongues, are hard-wired to seek salt above all other micronutrients.
Read more »
A Free Issue of Examine.com Research Digest
By
//
No comments:
Examine.com is a website that provides unbiased information on supplements and nutrition. They publish the Examine.com Research Digest (ERD), which reviews the latest studies in these areas. I like ERD because it does a nice job of curating recent science, making it understandable and engaging for a broad audience, and explaining important background information. They have no conflicts of interest because they don't sell anything except information. I've been a scientific reviewer for ERD since the beginning.
Examine.com is celebrating its fifth anniversary today. To celebrate, they offered to put together a custom issue of ERD using five of my favorite articles. I chose articles I thought my audience would enjoy. You can download your free copy here (PDF).
If you like it and decide you want to sign up for ERD, there is a link in the PDF, or you can visit this page. They're having a sale today, so if you're thinking about joining, today is a good choice. If you purchase through the links I provided, you'll be supporting Whole Health Source at no extra cost to yourself.
If you already have ERD, let me know how you like it in the comments.
Examine.com is celebrating its fifth anniversary today. To celebrate, they offered to put together a custom issue of ERD using five of my favorite articles. I chose articles I thought my audience would enjoy. You can download your free copy here (PDF).
If you like it and decide you want to sign up for ERD, there is a link in the PDF, or you can visit this page. They're having a sale today, so if you're thinking about joining, today is a good choice. If you purchase through the links I provided, you'll be supporting Whole Health Source at no extra cost to yourself.
If you already have ERD, let me know how you like it in the comments.
What I Eat
By
//
No comments:
People often ask me what I eat. I've been reluctant to share, because it feels egocentric and I'm a private person by nature. I also don't want people to view my diet as a universal prescription for others. But in the end, as someone who shares my opinions about nutrition, it's only fair that I answer the question. So here we go.
In my food choices, I try to strike a balance between nutrition, cost, time efficiency, animal welfare, pleasure, and environmental impact. I'm the chef of my household of two, and I cook two meals a day, almost every day, typically from single ingredients. I prefer organic, but I don't insist on it.
My diet changes seasonally because I grow much of my own food. This started out with vegetables, but recently has expanded to staple foods such as potatoes, flour corn, and winter squash. I also have a small flock of laying hens that turn table scraps, bugs, grass, and chicken feed into delicious eggs.
The primary guiding principle of my diet is to eat somewhere between a "Paleolithic"-style diet and a traditional agricultural/horticultural diet. I think of it as a broad ancestral diet. Because it's partially inspired by agricultural/horticultural diets, starch is the main calorie source.
My meals are organized around three food groups: a protein, a starch, and vegetables/fruit. If any of those three are missing, the meal doesn't feel complete. I'll start with those categories and move on from there.
Read more »
In my food choices, I try to strike a balance between nutrition, cost, time efficiency, animal welfare, pleasure, and environmental impact. I'm the chef of my household of two, and I cook two meals a day, almost every day, typically from single ingredients. I prefer organic, but I don't insist on it.
 |
| Eggs from my hens |
The primary guiding principle of my diet is to eat somewhere between a "Paleolithic"-style diet and a traditional agricultural/horticultural diet. I think of it as a broad ancestral diet. Because it's partially inspired by agricultural/horticultural diets, starch is the main calorie source.
My meals are organized around three food groups: a protein, a starch, and vegetables/fruit. If any of those three are missing, the meal doesn't feel complete. I'll start with those categories and move on from there.
Read more »
Is the "Obesity Paradox" an Illusion?
By
//
No comments:
Over the last two decades, multiple independent research groups have come to the surprising conclusion that people with obesity (or, more commonly, overweight) might actually be healthier than lean people in certain ways. This finding is called the "obesity paradox". Yet recent research using more rigorous methods is suggesting that the paradox is an illusion-- and excess body fat may be even more harmful to health than we thought.
Introduction. What is the obesity paradox, and why does it matter?
Read more »
Introduction. What is the obesity paradox, and why does it matter?
Read more »